Press Release 2016
“India International Travel and Tourism: Re - scripting the growth story of Indian Travel Industry”
Launched in 2014 IITT has become one of the leading industry event for the travel and tourism sector of the country. With the 1st edition receiving the best emerging travel show and 2nd edition eventually being awarded as the best travel show by India Travel Awards West, the show was the most awaited event by the complete travel fraternity. The 3rd edition of the annual travel extravaganza was inaugurated on the 15th January 2016 at Bombay Exhibition and convention centre Mumbai. By the Leaders of Travel Trade H.E. Mr. Erdal Sabri Ergen - Consul General of Turkey, Turkish Embassy, Philip Saunders - CCO, Kuwait Airways, Subhash Goyal - President, Indian Association of Tour Operators (IATO), Guldeep Singh Sahni, President, Outbound Tour Operators Association Of India (OTOAI) Jay Bhatia, Chairman, Tourism Council and Hon. National Treasurer for Travel Agents Association of India (TAAI), Jyoti Kapur, President, Association of Domestic Tour Operators of India (ADTOI).
The IITT Exhibition saw a consistent growth of nearly 30% in participation over a showcasing space of 15000 sq meters. With leading brands like Turkey Home, Please add premium brand names. Over 90% of exhibitors from previous editions retained their participation.
The show received and enormous response and a staggering 40 % growth in the Visitor statistics. With new verticals introduced this year the show brought together some of the finest buyers from all across the country.
IITT hosts 300+ Buyers from all across the country targeting the tier 2 and tier 3 cities apart from the metros with enormous potential in the outbound and domestic tourism which makes India one of the top 10 Markets to be contributing to the economic growth through tourism sector. The meetings are pre – scheduled which gives the buyers the benefit of a planned visit and can also engage themselves in the parallel programs like IITT Conference, IITT Destination Promotion workshop and IITT Training Academy.
IITT Conference brings together the leading minds in the travel trade industry to conduct some of the most trending discussions and provide path breaking solutions, accelerating growth in the Indian travel sector. The conference saw some of the most diverse panel discussions on subject matters like expectations with technology in online travel industry, Promoting Tourism in times of terror, Strategies tour operators can adopt to handle a well informed customer, Emerging wedding destinations and changing dynamics in the wedding industry, Entrepreneurship driving the change in travel industry and solutions to fuel the Indian wanderlust to get people to travel more.
The show also brings together 150 corporate buyers and Wedding planners at the decision making capacity of VP / Directors / heads in procurement and Admin at IITT – Connect, with personalized RSVP support and business matchmaking IITT connect is a systematic platform to conduct meetings with some of the finest suppliers of luxury destinations for MICE Travel, Hotels, Airlines, Cruise liners and many more.
At IITT Connect the corporate benefit from best value for their bulk travel requirements. IITT Connect proved to be a robust platform for the suppliers to meet the buyers from different profiles with immediate potential travel requirements and thereby giving them the advantage of meeting their prospects face to face. With a limited access to the connect lounge it is evident that only serious buyers and suppliers are involved in this magnificent networking event full of opportunities.
IITT Destination Promotion workshop is a gateway that gives the tourism boards a fresh platform to introduce some of the untouched destinations that can be a part of the itinerary designed, making it interesting for the potential traveler to discover some of the newest destinations thus adding value to both the destination promoters and to the buyers portfolio. Some of the top destinations to participate at the IITT workshops 2016 were Indonesia, Mauritius, Switzerland, South Africa, Italy etc.
IITT Training Academy conducted Knowledge sessions providing on spot certification to the participants. The faculty included the prominent names in the industry who conducted workshops on the topics like the world of cruising and product training programs by Gold coast Tourism, One and Only One Hotels, Air Arabia, Oman Tourism, Royal Gulf Tourism - Dubai, Reunion Island, Best Travels Turkey and many more.
IITT 2017 is all geared up to renovate the way business is performed in the Indian travel Industry. The 4th edition will have more innovative programs added over and above the existing portfolio of IITT - connect, workshops and Training Academy. The show intends to host 300+ established as well as emerging travel agents from India and will host 100+ buyers from all around the world promoting the India globally. Focus will be on making the program a sturdy platform for the professionals engaged in the travel business.
Since its inception the show has been receiving enormous support from the Ministry of Tourism Government of India. Leading associations and leading travel trade media also courteously extend their support to make IITT a great platform for the complete Indian travel industry